Ryan Groth, founder of Sales Transformation Group, Inc. is a family man, former professional baseball player, and sales trainer helping contractors move from reactive to proactive and build winning teams.

Growing up with his mom and stepdad’s custom home building company, Ryan saw the highs and lows of a family business. After he played baseball and transitioned to his career, he connected with an innovative commercial roofing contractor who wanted to sell a sales management CRM program.

After Ryan implemented the system, he found that his passion for coaching and training the people using the system was the key to helping create results. His coaching skills took off, and that’s how Sales Transformation Group was born.

His high energy and authentic approach has helped him partner with hundreds of roofing teams in creating high performing sales producers.

Ryan's articles on the Beacon Roofing Supply Website

How a CRM for Contractors Can Transform Your Roofing Business