Author: Amy Freeman | October 31, 2024

Homeownership is a big responsibility — and keeping up with a home's needs is no small task. From having to repair or replace a roof to waterproofing the basement to fixing the plumbing, it may seem that there's always something that needs be done.

Today's Homeowner surveyed 1,000 homeowners about the impact price and rising costs are having on their decisions to make repairs or replacements. The survey found that the majority, 82%, were in need of at least one major repair. About 40% of respondents needed to repair or replace their roofs.

However, many were delaying needed repairs due to cost concerns.

In uncertain economic times, the discussions roofing companies and contractors have with customers can help ensure their homes remain their comfort zones, without breaking the bank.

The Economy's Impact: What's On Homeowners' Minds

From homeowners insurance to the price of materials and repairs, the cost of homeownership is going up. Those rising costs can often keep people from giving their homes much-needed TLC. Today's Homeowner found that nearly 60% of people were delaying repairs because of cost concerns. Of those who needed to repair or replace a roof, more than one-third were delaying because of the price.

Many of the survey respondents said they would be happy to make the repairs if they had the money. Some were prioritizing debt repayments, while others were focused on saving for another major expense.

While many homeowners were delaying repairs because of cost concerns, quite a few were putting projects on hold because they didn't know where to start or were unable to find a contractor to do the work. That's where you can help.

When to Repair or Replace a Roof: How to Help Your Customers

As a professional roofing contractor, you're in an excellent position to help residential customers who may be facing economic uncertainty or who may not even know where to begin when they need a new roof. The advice you give can help consumers make decisions that save money upfront and in the long run.

Discuss Options

From eco-friendly roofing materials that help reduce energy costs to extended warranties that offer protection for longer, today's homeowners have more options than ever when it comes to replacing or repairing their roofs.

When discussing whether repair or replacement is the best course of action for your clients, review the economic considerations of each choice and the potential long-term savings. For example, choosing a cool roofing system may help your customers lower their energy bills, leading to a win-win for them and the environment.

Additionally, it's important to help your customers think long-term. A roof repair may cost less than a full replacement today, but in the long run, it can end up costing more, as a customer may need to keep making similar repairs.

Try to meet your customers where they are. While you may strongly recommend a roof replacement to a customer, the upfront cost may not be something they're ready to take on at the moment. In that case, suggesting a less expensive repair option may be advisable. An alternative is to offer financing to customers who need roof replacements but can't afford the full cost upfront.

Provide Roof Care Support

Once they've committed to repairing their roof or getting a new one, your customers are going to want to make the most of their investment.

Review the warranty coverage with your customers at the start of the project, so they understand what is covered and who to contact if there is an issue with the replacement or repair. It may also be worthwhile to discuss insurance costs with them, so they understand what their policy will cover in the event of future damage.

Finally, let your customers know what they can do to protect and maintain their newly repaired or replaced roof, to reduce the need for future extensive repairs. Recommend annual inspections to stay on top of potential issues and review tasks, such as gutter cleaning, that should be performed regularly to help prevent leaks.

Being there for your customers when they need your advice and guidance will help build their confidence in your roofing company and make them more likely to call you sooner, rather than later, when their roof needs some attention.